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Marketing Consultant for Consumer Products

About Toca Boca
At Toca Boca, we believe in the power of play to spark kids’ imaginations and help them learn about the world. We design our products from the kids’ perspective to empower kids to be playful, to be creative and to be who they want to be. Our products include award-winning apps that have been downloaded more than 150 million times in 215 countries and offer fun, safe, open-ended play experiences. Since the start in Stockholm in 2010 our portfolio has grown to include 34 digital toys and a brand new video streaming service for kids. And soon we’ll be rolling out our first physical products at retail.

In order to be able to create more world-class products for kids, we’re looking for an experienced Marketing Consultant that will help shape our marketing strategy and execution plan. You will report to the Director of Product Strategy and Licensing.

As of 2016, Toca Boca is part of Spin Master, a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. Toca Boca has 99 employees that are based in Stockholm, New York, Toronto, and San Francisco.

We're looking for a Business Associate with:

  • Bachelor’s degree
  • 8+ years experience in brand marketing, retail marketing, apparel marketing, and/or entertainment marketing
  • Excellent verbal and written communication skills
  • Ability to thrive in a fast-paced environment
  • Ability to establish rapport with internal and external stakeholders
  • Experience working on kids or family products is a plus, but not necessary

What you’ll be doing:

  • Brainstorm marketing concepts and campaigns, both for launch marketing and for ongoing brand marketing
  • Help create a marketing roadmap and timeline
  • Meet with designers and producers to coordinate marketing efforts
  • Employ your expertise to support our team’s marketing projects and ongoing execution
  • Provide research and recommendations based on industry best practices
  • Help create performance targets and benchmarks

How to apply:
Please provide us with your resume/cv and a cover letter, including a little background on what excites you about working at Toca Boca.

Timings and benefits:
This is a contractor role, ideally based in San Francisco. We are interviewing on an ongoing basis and wish to fill the position as soon as possible. 

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