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Senior PR Manager

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up.

In order to spread the word about our brand and world-class products, we're currently looking for a Senior PR Manager to join our marketing team in San Francisco.

What you will do:

  • Work closely with Toca Boca’s integrated marketing team to support a number of cross-functional projects across partnerships, brand, and product
  • Responsible for the creation and execution of the Public Relations strategy within the Marketing team
  • Responsible for day-to-day PR activities, crafting and telling stories about Toca Boca, its products, and values, maintaining relationships with key media, and handling inbound media requests
  • Lead the OKR setting process for your subject area each quarter, and track progress against achieving those goals
  • Develop project budget estimates, with detailed scope and assumptions, and work with your team lead to get all budgets approved
  • Participate in the planning and execution of branding efforts in conjunction with the marketing team, and Toca Boca’s senior leadership
  • Manage day-to-day of our external PR agency— ensuring they have everything they need to help tell Toca Boca’s story far and wide
  • Work with C-level executives as a trusted communications advisor, including the COO and CCO
  • Develop messaging and talking points to prepare internal spokespeople for media briefings and speaking opportunities
  • Prepare and maintain corporate background materials and company information for internal and external use  

About you:

  • 6-8 years of Public Relations experience in consumer and tech PR with a demonstrated track record of driving results. A combination of agency and in-house is strongly preferred
  • A creative self-starter, who is excited to work on an integrated marketing team at a passionate, design-driven company
  • Both strong experience with earned media and an understanding of how paid, owned and earned media can work together to tell a cohesive story
  • Extensive experience in media relations, public relations writing, project management, strategic planning and coordination of media tours/events
  • Proven track record of developing and executing consumer PR plans and strategies
  • Strong writing and editing skills for developing press materials as well as internal/external communication materials
  • Experience working with senior executives and engaging internal stakeholders
  • Comfortable supporting cross functional teams with multiple competing priorities
  • Experience working with a cross ocean team is a bonus
  • Interest in kids’ entertainment and knowledge of the app industry is a plus

To apply please provide us with your resume and cover letter including a little background on what excites you about working at Toca Boca. We review applications continuously and wish to fill the position as soon as possible. 

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