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Live Producer

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up. 


Our Product

Toca Life World is the first live product within the popular Toca Life franchise. We invite kids to tell their own stories in an ever expanding and open ended universe. Our vision is to offer kids a dynamic world where they find all the building blocks they need for their creative ambition, and to become a safe space for them to share play with others. 


Role description

We're looking for a Live Producer to join our team in Stockholm. Working alongside our teams in Stockholm and San Francisco you will help us realise our vision for a live service that allows kids to feel excited, surprised and happy to engage with our world. You will be a critical part in establishing and improving the systems that will enable us to deliver live operations in a successful manner. We also want to help our users discover content that supports their needs, constantly optimising and improving the offerings in our in-app shop and other online storefronts. You will work in close collaboration with our team of producers, marketing designers as well as freelance resources to make sure that all our live offerings reach our audience in the best possible way. 


What you will be doing:

  • Drive the exploration, delivery and maintenance of solutions that help us realise our vision for a dynamic, exciting and surprising live service. This will require setting up new teams and/or collaborating with existing groups, and partnering with supporting functions such as DevOps and Analytics.

  • Work to ensure a cadence of product updates, collaborating with our team of producers and data analysts to optimise our live offering and make sure it has the best chance of achieving the impact we want for both our audience and business

  • Coordinate and manage all the functions needed to deliver the assets required to support live operations

  • Manage our online storefronts, including App Store, Google Play and Amazon Appstore, as well as the Toca Life in-app shop

  • Continuously drive optimization of our offerings to impact the monetization metrics we choose to improve. 


We believe that you are:

  • Passionate about growing products in an outcome-driven manner

  • Experienced in digital, creative entertainment environments that have a live operations component and engage with their audiences in a continuous manner

  • Experienced with hypothesis-driven development, setting up rapid experiments and sharing the learnings with the wider organization. 

  • Excited about the challenge of optimising a product in the kids tech segment

  • Invested in driving continuous improvement and automation


What to expect:

  • Toca Boca expects you to be self-motivated and to continuously improve both process and quality
  • You'll work with a team of creatives that come to the office excited to learn new things every day
  • We work in small teams, which means everyone is an important contributor in the project and has a shared responsibility for the end result

This position is full time and based in our Stockholm office. We apply 6 months probationary employment.

To apply please provide us with your resume/cv, including a little background on what excites you about working at Toca Boca. We review applications continuously and wish to fill the position as soon as possible. 


Toca Boca creates digital toys and other playful products for kids around the world. Since our first product launch in 2011, we have released 45 apps that have been downloaded more than 250 million times in every country, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ imaginations and creating opportunities for open-ended play. With offices in San Francisco and Stockholm, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

Check out our careers page for more information about our current openings:

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