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Head of Marketing

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up.

In order to continue growing our audience and allow bigger groups of children to discover our world-class digital toys, we're currently looking for a Head of Marketing to join our team. This role is a unique opportunity for the right candidate to be a part of one of the world’s most interesting kids’ companies. Toca Boca combines strong values with a fast-growing business and as the Head of Marketing you’ll play a big part in shaping the company’s future.

We are looking for an experienced strategic, growth and creatively driven leader who can shape and execute the marketing activities across the Toca Boca brand.

Our work environment is fast paced, entrepreneurial, challenging and result driven; whilst at the same time highly creative, professional and values driven. We are very passionate and take pride in our craft and the products we create. Therefore, it is important that you are experienced in decision-making in a creative and quality oriented environment.

We are looking for:

A Leader

Someone who navigates change and difficult situations head on. A secure decision maker who can take decisive action and prioritize as needed. Someone who we can rally behind and who does not shy away from giving critical feedback within the entire organization. Someone who takes the responsibility for how we are perceived and communicate our brand and products.

A Team Builder

Someone who delegates roles and responsibilities and ensures that expectations are understood and voiced. Someone who challenges and inspires the teams to think outside the box and reach new heights. Someone who is approachable and who involves the people and teams needed to make the right decisions. Someone who cultivates a sound, inspiring and happy culture.

A Visionary

Someone who makes every day meaningful by conveying a strong connection between our strategy, decisions, company values and purpose. Someone who takes on new challenges in a courageous, creative and passionate manner and inspires others by sharing ideas, experience and learnings in a thoughtful and open manner.

Your main areas of responsibilities will be:

  • To create and implement the marketing growth strategy needed to drive the expansion of our audience and find new kids to Toca Boca.
  • Establish new relationships and new emotional connections with kids through content that tell exciting and engaging stories.
  • Ensuring that new and existing audience find our products through campaigns including: paid media, organic reach, platform optimization, content, campaign, trailers etc.
  • Set the creative standard for the Toca Boca brand perception.
  • Product marketing, ensuring that all kids that know about Toca Boca, knows about our latest releases and spends money on our products.
  • With support from PR and campaigns work on developing our relationships with partners.
  • You are responsible for setting the marketing strategy and budget for Toca Boca both from a strategic and creative perspective and work closely with the Management team to ensure it supports the overarching mission, vision and growth ambitions.
  • You will be the guild lead for everyone working within marketing strategy, which means you are responsible for ensuring that we have the right people in place and that they as individuals and as a group develop over time.
  • You ensure that the quality of everything that we do on the marketing side is made in line with our values and creative principles. You also ensure that it is delivered on time and within our resources as well as how all of this ties together and is prioritized everyday to get to where we want to go.
  • You will be reporting to our President and COO (based in San Francisco).

Your background and experience:

  • Minimum 3-5 years of leading a marketing team.
  • Experience in growing an audience across products, users, community and reach.
  • Experience of developing and building brands.
  • Big plus for having worked in and lead cross ocean teams.
  • Experience of packaging, launching and selling products, preferably within the kids space.
  • Experience in building and leading a cross functional and well functioning team.
  • Experience from working strategically on a management level as well as with budget

  • Your personal skills
  • Ability to see what initiatives to take; according to company priorities.
  • Ability and drive to see things from different and new perspectives, challenging the status quo.
  • User and consumer oriented, driven by understanding who they are and where they are going.
  • Capable of integrating in and being an influence in a highly creative, entrepreneurial and business driven environment.
  • Strong interpersonal, team leadership and management skills.
  • Structured and highly organized.
  • Ability to win trust, confidence and build relationships within Toca Boca.
  • Ability to work with a holistic perspective.
  • Positive attitude and personality with a sense of humour.

Other Information

This position is full time and based in our Stockholm office. We apply 6 months probationary employment.

To apply please provide us with your resume/cv, including a little background on what excites you about working at Toca Boca. We review applications continuously and wish to fill the position as soon as possible.


Toca Boca creates digital toys and other playful products for kids around the world. Since our first product launch in 2011, we have released 45 apps that have been downloaded more than 250 million times in every country, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ imaginations and creating opportunities for open-ended play. With offices in San Francisco and Stockholm, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

Check out our career page for more information about our current openings:

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